So, You Want to Write a Blog for PRME UK & Ireland?

A Guide for Academics, PRME Leads and Stakeholders Across the UK and Ireland

Writing a blog for the Principles for Responsible Management Education (PRME) UK & Ireland Chapter is an excellent way to share insights, highlight innovative practice, and contribute to collective learning across our community of educators, researchers, and institutional leaders. Whether you are an academic, a PRME Lead, or a professional support colleague, your experiences can help inspire responsible management education across the region.

This guide explains what makes an effective PRME blog, how to shape your contribution, and what to keep in mind as you write.

The aim is to support you in producing a clear, engaging and professionally written piece for an external audience of educators, leaders and sustainability practitioners.

Why Contribute a Blog to PRME UK & Ireland?

The Chapter’s website serves as a platform for communication, collaboration and knowledge sharing across PRME signatories. By contributing, you can:

• Showcase responsible management education initiatives from within your institution.

• Share reflections on research, teaching, or practice.

• Prompt discussion on key issues including sustainability, ethics, leadership or systems thinking.

• Offer insights, case studies or tools that others can learn from.

Your contribution strengthens collective understanding and highlights the diverse work happening across the UK and Ireland.

Who Should Write for the Blog?

Anyone working within a PRME signatory institution is welcome to contribute, including:

• Academics and researchers

• PRME Leads and Champions

• Deans, Directors and Departmental Leaders

• Professional services colleagues involved in sustainability, curriculum development, partnerships or outreach

  
  

You do not need to be a seasoned writer. The PRME Blog Master will support you in shaping your piece into a polished, accessible article.

The Professional Benefits of Writing a PRME Blog

Writing for PRME is not just an act of service; it offers clear professional and scholarly benefits that can support your academic progression and external recognition.

Enhance your scholarly and professional profile

A PRME blog provides a visible and credible platform for sharing your pedagogical innovations, sustainability initiatives or leadership experiences. This enhances your professional identity within a respected international community.

Demonstrate AACSB scholarly activity

Contributions to PRME can be counted as scholarly engagement under the civic and professional engagement category recognised by AACSB. Blogs that draw on research, teaching practice or institutional projects demonstrate meaningful impact beyond your home institution.

Provide internal evidence for academic promotion

Many institutions recognise engagement, leadership and impact activities within promotion frameworks. A PRME blog can serve as evidence of:

• Leading responsible management or sustainability initiatives

• Contributing to community and sector-wide knowledge

• Enhancing institutional reputation through external engagement

It demonstrates leadership, influence and sector contribution in a well-documented format.

Strengthen your Advance HE Fellowship claim

Blog writing can support applications for Fellowship or Senior Fellowship of Advance HE, particularly in relation to:

• Evidence of pedagogical innovation

• Leadership in teaching and learning

• Contribution to professional practice communities

• Enhancing learning through reflective practice

A PRME blog offers a public, citable example of this activity.

Build external collaboration and international visibility

Your blog becomes part of a global conversation on responsible management education. Sharing your practice in an international forum demonstrates:

• Cross-institutional engagement

• Partnership working

• Global outlook

• Contribution to a recognised UN‑aligned initiative

  
  

These are increasingly valuable markers of esteem within academic careers.

What Makes a Strong PRME Blog?

1. Write for an external audience

Your blog should be clear and accessible to colleagues outside your institution. Avoid jargon or internal abbreviations. Focus instead on context, insight and relevance.

2. Aim for 1,000 to 2,000 words

This provides the right balance between depth and accessibility while maintaining reader engagement.

3. Maintain PRME’s professional, neutral tone

The Chapter’s editorial principles emphasise writing that is:

• Professional

• Informative

• Collaborative

• Evidence-informed

• Neutral rather than promotional

  
  

Avoid overly enthusiastic or marketing-style language. Keep the writing balanced and factual.

4. Connect to responsible management education

Topics might address:

• The United Nations Sustainable Development Goals (SDGs)

• PRME principles in practice

• Pedagogical innovation

• Responsible leadership

• Sustainability research

• Institutional case studies

  
  

Make the relevance to PRME and responsible management education explicit.

5. Structure your blog clearly

A clear structure keeps your writing accessible:

• Introduction: Why the topic matters

• Main body: Insight, experience, or evidence

• Practical implications: What others can learn

• Conclusion: Future steps or reflections

  
  

Use descriptive headings throughout.

6. Keep paragraphs short and readable

Two to four sentences per paragraph is ideal. Avoid long blocks of text.

7. Support claims with evidence

Include references to research, reports or institutional examples where relevant.

8. Follow PRME naming conventions

These include:

• First use: Principles for Responsible Management Education (PRME)

• First use: United Nations Sustainable Development Goals (SDGs)

• First use: PRME Chapter UK & Ireland

Thereafter, shorter forms may be used.

Choosing a Topic

You might write about:

• A teaching approach that embeds sustainability

• A student-led project or innovation

• Research with practical implications for responsible management

• Institutional strategies for embedding PRME

• Reflections on being a PRME Lead

• Insights from partnerships or collaborative projects

The strongest topics provide insight and provoke thought without promoting a specific programme.

Practical Writing Tips

• Use active voice and clear language

• Avoid overly technical phrasing

• Spell out numbers one to nine; use numerals from 10 onwards

• Use descriptive hyperlinks

• Provide alt text for any images to ensure accessibility

• Keep headings clear and descriptive

These small details support accessibility and reflect PRME’s editorial standards.

Submitting Your Blog

Send your draft to your PRME Lead or directly to the PRME Blog Master. Your text will be reviewed for clarity, structure and adherence to editorial principles. The aim is to maintain your voice while ensuring consistency with the PRME UK & Ireland style.

Final Thoughts

Writing for PRME is an opportunity to amplify good practice, strengthen your professional profile and contribute to a vibrant, collaborative community. Whether you are sharing a classroom story, research insight or leadership experience, your contribution helps shape responsible management education across our region and beyond.